Disney Characters Invade Produce Dept.

   
   Walt Disney Co. is licensing cartoon characters to produce distributor Imagination Farms LLC, of Indianapolis, in an effort to bring more fruits and vegetables into our homes.   Disney fruits and vegetables, a.k.a. "Disney Garden" items, are currently available as Mickey and Minnie Mouse table grapes, Winnie the Pooh organic apples, and peaches with Daisy Duck and Goofy stickers.

   Imagination Farms started shipping the produce in May and currently has more than 30 different Disney Garden items in Albertsons and other supermarket chains, said Matthew Caito, who heads the distributor.

Caito plans to have 100 different produce  items on supermarket shelves by January and another 100 by the end of 2007. 

"We want to be able to supply an entire produce department with Disney Garden products," he said.
   First the cereal aisle and now the entire produce department?  This should make for some very colorful grocery stores.  

   I recognize this as a step in the right direction.  By making fruits and vegetables more appealing to children, we can assist them in developing healthy eating habits which may carry over into adulthood and create a more health-minded society.

 

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