A recent survey of about 3,000 people concludes that consumers are more aware of food quality than ever before and aim to choose healthy items.

"Shoppers care more than ever about the kinds of foods they buy and a growing number of consumers especially want to know where their foods came from and how they were raised or grown," said Lempert, who reports on consumer trends, food safety, and new products for NBC's Today Show.

Lempert suggests that these folks are now steering toward less processed foods, fruits and vegetables and that, "95 percent of consumers are concerned about nutrition."

"Fresh fruits and vegetables offer the good nutrient sources consumers are looking for," Lempert said. "However, we have also seen a few reports recently that produce doesn't have the same level of nutrition that it did 40 or 50 years ago. The consumers surveyed easily recognized soil nutrients as the leading way to improve the nutrient content of foods."

Growing plants draw their nutrition from the soil. To ensure the healthiest, most nutrient dense produce, it is important that soils are replenished with key nutrients, especially nitrogen, phosphorus and potassium.

...Lempert said Americans are hungry for health and food information and predicts our food obsession will continue to grow.

I am certain the food obsession will grow, but will that knowledge lead to action?  People do express an interest in health and fitness, but that is not enough.  Actions speak louder than words, folks. 

So what are you waiting for?  Organize your plan and move forward with your intense exercise and nutrition plan geared toward your ultimate goal.  

Break away from the norm and realize the truth in Vince Lombardi's words: "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will."