The common belief is that goals, measurements, and routines are necessary to keep one on track toward personal fitness improvement. This idea has people wasting their time trying to adhere to schedules and keep meaningless records, both of which are a deterrent to a regular fitness program...

...Many people in gyms and on the roads have a similar Spartan approach, as if completing this onerous task or racking up x number of calories on the LED readout will somehow earn them the right to feel good about themselves for the rest of the day. Conversely, many people beat themselves up or feel guilty for skipping a workout or cutting their planned hour run back to 30 minutes. It’s crazy. I say life’s too short to struggle and suffer in the name of fitness and health. Why can’t this process be about joy, fun, pleasure, and satisfaction...

...One myth that keeps people making excuses for their bad food choices is that junk food is cheap and real food – like vegetables and meat – is expensive. As one who shops for food several days a week, at various markets, and maintains a cost-per-meal mentality (I’m an accountant), I know that is a fallacy...

...As you have noted, however, when you have the time and inclination to shop farmers’ markets, CSAs, co-ops, and buy in bulk, real food can be cheaper than buying typical processed or supermarket fare. It becomes a simple issue of priority; if you have made the commitment to eat healthy and are willing to plan meals and do research on shopping, you can probably even save money eating Primally over what you’d spend eating the SAD...

...I am seeing a food revolution ahead of us, with you being among the leaders in supplying information and resources, and building a network of like-minded people. It seems that at least once a week, some mainstream publication or newspaper is publishing an article presenting ideas that are friendly to the paleo-primal lifestyle and question the old platitudes of the SAD (Standard American Diet). Little by little, people are catching on and learning the truth. Do you believe we are on the verge of a massive primal "revolution" where long-held myths and misinformation campaigns will be turned on their head..?

...Absolutely. The whole Primal/Paleo/Evo (and low-carb) movement has been gathering steam for a few years now...We’ve built a huge community of true individuals who have decided that the only route to health and happiness is through taking full responsibility for what they eat and how they view fitness, health, and longevity...We’ve brought in significant numbers of scientists, physicians, teachers, media, and other influential people who have embraced this direction and have begun endorsing it to the masses. I think we’ll see a major paradigm shift in the next few years.